Unknowingly or knowingly, for some individuals ...
... TheirGod is the god of their EGO
... service to self.

Unknowingly or knowingly, for some individuals ...
... TheirGod is the god of their Heart and Soul
... service to others.

Unknowingly or knowingly, for most individuals ...
... their relationship to TheirGod lies somewhere in between
... sometimes in harmony and sometimes in dissention
... between themselves and the world that surrounds them.

God of Ego ... or God of Heart and Soul ...
... the choice is always yours.